Electronics

Electronics PPC Structure Rebuild (Playbook)

Benchmarked expectations + an operator workflow you can execute in Amazon Ads using Satlis deliverables.

Reality note
This is a category-aligned playbook. Benchmark ranges are grounded in public metric definitions and public category aggregates. If you want to publish this as a customer case study, replace ranges with verified Amazon Ads report data (and keep date range + definitions).
Electronics cover
0.25% - 0.40%
CTR benchmark
6% - 10%
CVR benchmark
10% - 20%
ACoS benchmark

How Satlis makes this executable

SP 8-Level Campaign Structure: target lists + recommended bid ranges + daily budget guidance (copy/export ready).

Search Term Harvester: promote converting terms into Phrase/Exact manual layers.

Negative Keyword Miner + Cannibalization Check: block waste and prevent overlap so attribution stays clean.

SP 8-Level Campaign Structure → Negative Keywords → Search Term Harvester → Cannibalization Check → Advertising Optimization → Sign in to run this →

Category reality check

Electronics is typically CPC-sensitive and competitive. Structure clarity matters because small bid changes can move spend fast.

Use CTR/CVR/ACoS as directional signals, not single-number truth. Always anchor decisions to margin and inventory.

What you build (deliverables)

An SP target library split by intent (core, high-competition, expansion) and by match type (Exact/Phrase).

A clean campaign/ad group naming scheme, plus “where each target belongs” so reporting stays readable.

A negative plan: waste blockers (Exact) and pattern blockers (Phrase), applied with guardrails.

Execution workflow (weekly)

Harvest winners: move converting search terms into Exact/Phrase manual layers.

Control waste: add Exact negatives for obvious loss terms; use Phrase negatives for repeat patterns.

Dedup overlap before you expand: avoid duplicate coverage that inflates CPC and breaks attribution.

References (public)