ACoS / ROAS / TACoS
Unified efficiency, return, and organic-order linkage — no single-point judgment.
Ad Optimization
SP Panoramic View: Sponsored Products architecture with bid & budget guidance
Convert PPC planning into execution: what Search Terms and ASINs to target, how to tier campaigns, and what bid, budget, and placement settings to run first.
What to target next?Keyword/ASIN segmentation (14 combos)8-level campaign architecture
Outputs: Tiered Sponsored Products plan、Bid / budget / placement guidance、Dedup and structure diagnosis
Overlap governance
Reduce duplicate coverage and self-competition for structural efficiency.
Budget-bid coordination
Coordinate budget and bid adjustments for stable scaling.
Scaling cadence
Phase-in scaling: efficiency first, expansion second.
Core capabilities
Not another dashboard. You get an operating decision first.
Entry-type segmentation
Classify Search Terms and ASIN targets into quality tiers before spend allocation.
- Segment Search Terms and ASIN entries before scaling
- Organize first, allocate spend second
- Cut trial-and-error caused by mixed entry pools
8-level execution logic
Structure Auto, keyword, and product targeting into a clean tiered operating model.
- Separate Auto, keyword, and product targeting by role
- Define each layer for scale, growth, competition, or defense
- Create stable review cadence and reusable optimization logic
Bid + budget engine
Ship bid ranges and budget ranges by tier instead of single-value guesswork.
- Each tier receives a Daily Budget range
- Each tier receives Bid Range and placement multiplier guidance
- Outputs are execution-ready for launch parameter sheets
Cannibalization prevention
Expose overlap and self-competition before campaigns start burning budget.
- Detect overlapping entries across campaigns and ad groups
- Reduce ACOS instability caused by internal bidding conflicts
- Re-route spend into higher-probability entry tiers
Execution workflow
Follow each step to produce actionable output.
Step 1 Import 30-day SP reports
Use promoted product, search-term, and placement reports as baseline inputs.
Step 2 Segment entries
Classify high-quality, growth, and high-competition entries.
Step 3 Build architecture
Generate tiered campaign and ad-group structure.
Step 4 Apply parameters
Apply budget, bid, and placement guidance by tier.
Sponsored Products tier map
Break campaign structure and budget allocation into reusable tiers.
Level 1 Auto Campaign
Discovery layer for unknown and emerging queries.
Level 2 High-Intent Search Terms
Primary layer for high-certainty scale.
Level 3 Growth Search Terms
Expansion layer for controlled growth.
Level 4 High-Competition Search Terms
Defense layer for expensive traffic zones.
Level 5 High-Intent ASIN Targeting
Target high-value competitor detail pages.
Level 6 Growth ASIN Targeting
Expand competitive product targeting coverage.
Level 7 High-Competition ASIN Targeting
Defend against strong competitor targets with controlled spend.
Level 8 Refined Keyword Pack
Use Refiner-prioritized terms to accelerate controlled ramp-up.
How to read outcomes
Translate every data point into a next-step action.
High-quality entries
Scale first while monitoring expansion boundaries.
Growth entries
Increase budget progressively to build the growth layer.
High-competition entries
Control cost and use tiered bid testing.
Low-efficiency entries
Reduce spend or negate quickly to protect budget.
8-level structure (grouping)
Tiered Auto/keyword/product targeting makes contribution by layer measurable.
Budget and bidding (execution)
Execute with bid ranges + recommended daily budgets for stable iteration.
Deliverables
Each item can be assigned directly to your team.
Tiered Sponsored Products plan
Bid / budget / placement guidance
Dedup and structure diagnosis
SP Panoramic View: Sponsored Products architecture with bid & budget guidance
Convert PPC planning into execution: what Search Terms and ASINs to target, how to tier campaigns, and what bid, budget, and placement settings to run first.
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