Product Research

Category Research

Run a full category structure check before committing budget. SATLIS returns entry verdicts and execution direction, not just charts.

Opportunity grading modelEntry-threshold assessmentCompetition density readoutDo-or-don’t verdict
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Outputs: Go / Hold / Skip entry recommendation、15-factor scoring breakdown with risk notes、Initial benchmark competitor shortlist

Opportunity grading

Judge category opportunity strength before committing resources.

Entry barrier assessment

Evaluate competition, review, and cost barriers for entry decisions.

Competition density

Identify crowding level and available entry space.

Go/No-Go conclusion

Output a clear decision direction — don't leave judgment to the team.

Core capabilities

Not another dashboard. You get an operating decision first.

Decision-first output

Get Go / Hold / Skip first, then inspect evidence by factor.

8 core + 7 extended factors

Core factors judge entry viability; extended factors judge operating cost and risk.

  • Core factors: growth space, competitive structure, velocity, demand heat, survivability, pricing pressure, quality threshold, review threshold
  • Extended factors: lifecycle, sell-through ability, promo dependence, listing quality, ad pressure, review-BSR coupling, FBT linkage
  • Cross-factor evidence replaces single-metric guesswork

Single and multi-category mode

Run one-category deep checks or compare multiple categories for priority ranking.

Risk surfaced early

Expose review barriers, ad pressure, and pricing risk before launch commitment.

Conclusions connect directly to execution

The endpoint of category research is not "understand" — it's "ready to start."

  • Entry strategy: Go / Hold / Skip
  • Attack style: differentiation, content-led, ad-assisted, or promo-assisted
  • Seamless handoff to Competitor Search, Competitor Research, and attack planning

Category decision workflow

Follow each step to produce actionable output.

Step 1 Build candidate pools

Start with category-node and keyword-intent candidates.

Step 2 Run 15-factor checks

Score core and extended factors with structured evidence.

Step 3 Issue Go / Hold / Skip

Decision card first, evidence second.

Step 4 Hand off to execution

Seamlessly connect to competitor search, research, and attack planning.

How to read outcomes

Translate every data point into a next-step action.

Go

Category structure is workable; move into execution planning.

Hold

Potential exists, but timing or structure needs a smaller validation pass first.

Skip

Current structure is unfavorable; preserve budget for stronger arenas.

Decision deliverables

Each item can be assigned directly to your team.

Go / Hold / Skip entry recommendation

15-factor scoring breakdown with risk notes

Initial benchmark competitor shortlist

Category Research
Run a full category structure check before committing budget. SATLIS returns entry verdicts and execution direction, not just charts.
Open app