ACoS stop-loss threshold
Clean waste at the term level around stop-loss thresholds.
Ad Optimization
Negative Keywords: block waste and protect budget
Turn negatives into a reusable asset that continuously filters irrelevant or low-intent traffic so spend concentrates on terms that convert.
Remove waste terms fasterBudget stays focusedSteadier iteration rhythm
Outputs: Reusable negative keyword library、Structure-aligned negative lists and rules、Waste-reduction execution guidance
Tiered negative governance
Govern negatives by tier to reduce structural cannibalization.
Waste interception list
Output a list of terms to negate immediately.
Budget recovery
Redirect wasted budget to effective terms for better efficiency.
Deliverables
Each item can be assigned directly to your team.
Reusable negative keyword library
Structure-aligned negative lists and rules
Waste-reduction execution guidance
Negative Keywords: block waste and protect budget
Turn negatives into a reusable asset that continuously filters irrelevant or low-intent traffic so spend concentrates on terms that convert.
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