ACoS / ROAS / TACoS
Use one frame for efficiency and return before scale.
SATLIS Advertising Efficiency
Allocate budget by evidence, not by guesswork
PPC success is not max spend, but correct spend placement. SATLIS outputs targeting decisions first, then ships structure, budget, bidding, and iteration actions.
Sponsored ProductsTiered architectureBudget engineBid engineAnti-cannibalization
Goal: use PPC to amplify organic orders, not replace them
Tiered budget allocation
Prioritize high-certainty tiers instead of equal distribution.
Negative-targeting stop loss
Remove waste first, then scale winners.
Structure overlap control
Reduce self-competition and overlap.
The 4 PPC Decisions
Each decision maps directly to a budget action.
Which Search Terms deserve more budget?
Rank opportunities by tier and assign priority.
Scale high-certainty entries first
Which terms should be negated?
Identify waste and generate negative lists.
Stop loss before expansion
What structure should be fixed first?
Locate overlap and rebuild campaign tiers.
Reduce duplicate coverage
How should budget be distributed?
Allocate by tier with defined cadence.
Concentrate spend on high-return tiers
Execution Framework
From targeting to structure to budget and bidding — a reviewable closed loop.
Targeting list
Primary, validation, and watch tiers.
Negative list
Immediate negatives and watch negatives.
Tiered SP architecture
Standardize structure for cleaner attribution.
Bid ranges
Use ranges by tier instead of fixed bids.
Budget ranges
Allocate dynamically by tier and objective.
Anti-cannibalization governance
Reduce internal competition for real efficiency gains.
Outcome Metrics (Ratio / Multiple / pp)
Relative-only metrics to avoid low-volume noise.
ACoS delta
-28.9pp
Efficiency before scale
ROAS multiplier
2.05x
Versus manual baseline
System ad contribution share
24.8%
Same-period metric
Manual ad contribution share
3.1%
Traditional baseline
Related Feature Entry Points
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