The positioning of PR1 is not to “read reports” but to “make decisions”.
PR1 Core questions to answer
- Does this category support growth?
- Is competition playable or structurally locked?
- Is there still a minimum quantity window for new products?
Enter the core dimension of decision-making
Use category research to focus on:
- Demand scale and growth stability
- Concentration risk (brand/link lock-in)
- New product quantity signal
- Price pressure and profit margins
- Comments and content thresholds
Dimensions of operating cost prediction
In addition to "whether you can score", you also need to look at "whether you can run if you score":
- Promotion dependence
- Intensity of advertising competition
- Content maturity threshold (A+, video)
- Risks tied to comments and rankings
Standard output
- Decision: do/wait and see/skip
- Grade: A-E
- Key risks: factors most likely to stall execution
- Next step: Hand over to competitive product research
Authoritative reference
- Amazon Official: Brand Analytics https://sell.amazon.com/tools
- Amazon official: Product Opportunity Explorer https://sell.amazon.com/tools/product-opportunity-explorer