This content organizes the original SOP into a seller process that can be directly executed by Satlis.

Target for the first two weeks of new products

Two things need to be done first during the cold start phase:

Eligibility Signal: Is Amazon willing to recall your product into related searches?
Relevance Signal: Does your detail page consistently match buyer intent?

Step 1: Get the executable keyword package first

Complete double verification in the Keyword Refiner before placing it:

Use Relevance Test to verify eligibility for inclusion
Use Ranking Test to verify that the space on the homepage can be filled The output is a bag of executable words, not a pile of candidate words.

Start with a cold-start ad group with a clean structure and unify the base bid. Advantages of doing this:

Keep the structure stable and the data readable:

When the search terms stabilize, switch to SP Panoramic View: