Home & Kitchen

Home & Kitchen Keyword Expansion (Playbook)

How to build a long-tail engine with harvesting + negatives + dedup so you scale without chaos.

Reality note
This is a category-aligned playbook. Benchmark ranges are grounded in public metric definitions and public category aggregates. If you want to publish this as a customer case study, replace ranges with verified Amazon Ads report data (and keep date range + definitions).
Home & Kitchen cover
0.40% - 0.65%
CTR benchmark
11% - 13%
CVR benchmark
15% - 25%
ACoS benchmark

How Satlis makes this executable

SP 8-Level Campaign Structure: generate an 8-level structure and long-tail expansion lists by intent.

Search Term Harvester + Negative Keyword Miner + Dedup: keep expansion clean and measurable.

SP 8-Level Campaign Structure → Search Term Harvester → Negative Keywords → Cannibalization Check → Sign in to run this →

What tends to work

Long-tail intent keywords (use case, size, material) often outperform generic head terms on CVR.

You need a weekly “harvest -> promote -> negate -> dedup” loop to keep scaling clean.

References (public)