Advertising

Ad Architecture Rebuild Playbook

A migration path from manual campaign sprawl to a layered, measurable Sponsored Products structure.

Reality note
This is a category-aligned playbook. Benchmark ranges are grounded in public metric definitions and public category aggregates. If you want to publish this as a customer case study, replace ranges with verified Amazon Ads report data and keep the date range and definitions.
Advertising cover
-28.9pp
ACoS delta
2.05x
ROAS
8 layers
SP architecture

How Satlis makes this executable

Panoramic Ad Battle: output layered campaign structure, bid ranges, and budget priorities.

Search Terms loop + negatives + dedup: keep winner harvesting and waste control running every week.

Panoramic Ad Battle → Search Term Harvester → Negative Keyword Miner → Cannibalization Check → Sign in to run this →

Rebuild principles

Separate exploration, control, and scale layers. Do not mix different goals in one campaign.

Use Search Terms reports weekly to promote winners and add negatives for recurring waste patterns.

References (public)