KR2 is the key link for keywords to change from "data pile" to "operational assets".
First Gate: Qualifications
First use Relevance Test to verify whether the ASIN under this word is included.
Second Gate: Opportunity
Then use Ranking Test to verify whether there is still room for filling the natural positions on the homepage.
Output results
Generate executable keywords for:
- Details page field deployment
- Cold start delivery input
- Expanded test layering
Common mistakes
- Treat candidate lexicon as execution lexicon
- Write the copy first, then verify the inclusion
Operating Principles
Let the system recognize it first, and then let the buyer convert.