This article unifies the operational chapters of the source documents into Satlis terminology.
Data preparation
Import three reports of SP advertising in the last 30 days in order:
- Promote products
- Search terms
- Advertising space
System output
SP Panorama returns a layered combination:
- Top keyword combinations
- Top product portfolio
- Combination of growth layer and risk control layer
Execution Principles
- Top tier: Aggressively increase volume within guardrails
- Growth layer: strict checkpoint incubation
- High cost tier: control budget and tighten matching strategy
Review rhythm
Fixed 7-day/14-day review to maintain structural convergence and avoid arbitrary resets.