🏆 Conclusion first: Amazon’s recommended bidding range is really unreliable!
✅ More accurate : Amazon’s recommended bids are on average
- 7 higher than the actual CPC %; the average deviation between Satlis predicted bid and actual CPC is only
- 6.4 %.
💰 More money : Based on the same scale estimate, Amazon’s recommended bidding price is $4,602, while Satlis only costs $2,068, a saving of up to 55%.
🚀 More efficient : Using only 3 ad groups and 76 keywords, it achieved 492 orders and $12,139 in sales in 14 days, with a ROAS of 4.82.
🤔 Are you struggling with your Amazon advertising?
Advertising expenses are increasing, but orders are not increasing? 💸
Follow Amazon's suggested bidding but always feel like you're losing money? 📉
Built a huge team and adjusted prices day and night, but the results are still mediocre? 🤯
If you feel the same about these issues, then the following real data cases may subvert your understanding of Amazon advertising.
We got a piece of real advertising data from a certain seller. They do not have a large operations team and only rely on Satlis's SP Panoramic View bidding engine to set up three core advertising groups.
What was the result? Let’s look at the picture directly👇
⚖️ 360° comparison without blind spots: Satlis vs Amazon
📊 1. Amazon’s real performance in the backend
First of all, look at the picture below. Satlis's 3 SP panoramic ad groups, with a total of 76 keywords in 14 days, created 492 orders, $12,139 in sales, and an astonishing performance of ROAS 4.82!
💡 Core findings: The bids calculated by the Satlis bidding engine are overall only 40-70 of the median Amazon recommended bid. %.
🆚 2. Bidding positive PK: $1.02 vs $1.77
Understand the overwhelming advantages of Satlis with one picture:
Not only is the bid far lower than Amazon's recommendations, it also performs well in saving coverage and effective order costs!
KPIs
Satlis
Performance
Data interpretation
Average savings ratio
- 80%
Compared with Amazon’s recommended bidding,
's bids have decreased on average
- 8%
Keyword coverage
97%
at
76
Among the keywords, there are
74
keywords
Satlis
Bid less than Amazon recommends
Effective order savings
55%
On the keyword that generated the order, press
Bidding, estimated expenditure can save
55%
Average bid comparison
$1.02 vs $1.77
Satlis The average bid for
is
$1.02
,
much lower than
Recommended by Amazon
$1.77
📝
Indicator caliber notes:
Average savings ratio: calculated separately for each keyword (Amazon recommended bidding
Median
- Satlis
Bid)
/
Amazon recommended bidding
, and then take the arithmetic mean of the samples (not composed of two groups
"
Average bid
"
The difference is directly derived).
Saving coverage: satisfied in statistical samples
Satlis
Bid
Amazon recommended bidding
Median The number of keywords for
÷
Total number of keywords.
🎯 3. Scalpel-level accuracy: the difference between the bidding engine and the actual CPC is only -6.4%
Advertising placement, the core is bidding. Bid too high and you’ll eat up profits; bid too low and you’ll miss out on exposure. Is Amazon’s “suggested bidding” reliable?
Data says: No !
This picture reveals a surprising truth:
•Amazon suggested bid: on average
- 7% higher than final actual CPC (cost per click) ! This means that if you completely follow Amazon’s advice, you will be paying a high “unnecessary additional premium” for every click.
•Satlis predicted bid: The difference from the actual CPC is only -6.4%! What is this concept? It almost perfectly predicts the real price of the market, allowing each of your bids to be accurately closer to the market settlement price.
👉 Conclusion: Satlis's bidding accuracy is more than 10 times that of Amazon's recommendations!
💰 4. Spend every penny wisely
We selected the 30 keywords with the highest savings ratio for visual comparison:
For almost all keywords, Amazon's recommendations (orange line) are much higher than Satlis's bids (blue bars).
Comprehensive and in-depth optimization
97 % of keywords (72 out of 76) achieved cost savings, with the highest savings reaching an astonishing
- 0 %!
💸 5. Same effect, half the cost!
Accurate bidding directly brings cost savings. We conducted expenditure estimates based on keywords with orders, and the results were equally shocking:
•If you follow Amazon's recommendations, the total estimated spend will be as high as $4,602.
•Under the Satlis forecast, the estimated expenditure is only $2,068.
Ultimately, the advertising cost savings were as high as 55%!
This means that if you get the same number of orders and create the same amount of sales, you can save more than half of your advertising costs by using Satlis!
📚 Extended reading
Strongly recommended to read the first 10,000-word long article, which deeply dissects Amazon's traffic "incremental" dividends in the era of large-model AI:
•🔗"The Incremental Snatching War in the Era of AI Massive Traffic on Amazon's Global Sites"
•🔗 "The strongest cross-border AI used by Sakata oversold: boosted daily orders from 34 orders to 305 orders in 30 days"