Keyword System

Keyword Full-Funnel Efficiency Playbook

How to run a weekly keyword loop from expansion to validation to listing/ad execution.

Reality note
This is a category-aligned playbook. Benchmark ranges are grounded in public metric definitions and public category aggregates. If you want to publish this as a customer case study, replace ranges with verified Amazon Ads report data and keep the date range and definitions.
Keyword System cover
+22pp
Organic order share
+18%
CTR uplift
Weekly
Iteration cadence

How Satlis makes this executable

Keyword Refiner: cluster Search Terms, validate indexability and conversion potential, and rank actions.

AI Listing + Search Terms loop: keep listing fields and Sponsored Products targets aligned.

Keyword Refiner → Relevance Test → Ranking Test → AI Listing → Sign in to run this →

Keyword operation loop

Expand Search Terms first, then qualify indexability and conversion probability before PPC budget is allocated.

Sync listing fields with ad targets so Search Terms performance feeds back into copy updates.

References (public)