International Glossary (Amazon Official Mapping)

Strategy And Operating Model

Maps your strategic framework into searchable and execution-ready English terminology.

• 算力即服务

  Compute As A Service

  The core narrative: delivering AI capabilities as a service.

• AaaS

  Agent As A Service

  Emphasizes workflow-based AI agent delivery.

• 认知重构

  Cognitive Reframing

  Creates a shared decision-making language across the team.

• 运营范式

  Operating Paradigm

  Defines the framework for execution and review.

• 结果交付

  Outcome Delivery

  Shifts the focus from tool output to business outcomes.

• 决策一致性

  Decision Consistency

  Keeps execution standards consistent across teams.

• 增量抢夺战

  Incremental Traffic Capture

  Competes for new traffic and emerging demand.

• 存量博弈

  Existing Demand Competition

  Competes for share within a mature category.

• 流量红利

  Traffic Dividend

  A time-limited opportunity to capture favorable traffic.

• 结构性窗口

  Structural Opportunity Window

  A time-limited opportunity that can be replicated at scale.

• 确定性收敛

  Deterministic Convergence

  Moves strategy toward stable, repeatable returns.

• 随机博弈

  Stochastic Competition

  Applies dynamic strategy in uncertain environments.

• 零点击转化

  Zero Click Conversion

  Guides conversion without requiring a search-result click.

• GEO

  Generative Engine Optimization

  Optimizes content for AI retrieval and generated citations.

• SEO

  Search Engine Optimization

  Optimizes content for traditional search crawling and ranking.

• 生成引擎式优化

  Generation Engine Optimization

  Makes content easier for AI systems to cite, extract, and integrate.

Product Matrix And Execution Modules

Internationalized naming for Satlis product modules with consistent brand language.

• 关键词挖掘器

  Keyword Miner

  Discovers and segments buyer-intent keywords.

• 关键词精炼库

  Keyword Refiner

  Filters keywords through a two-stage validation process.

• AI Listing

  AI Listing

  Creates campaign-ready listing copy from a validated keyword set.

• SATLIS Visual Studio

  SATLIS Visual Studio

  A workspace for generating product images and videos.

• 选品洞察

  Product Research

  Supports product selection and competitive-market assessment.

• ASIN Hunter

  ASIN Hunter

  Collects competitor ASINs in bulk.

• ASIN Radar

  ASIN Radar

  Monitors rankings and category movement.

• 广告架构引擎

  Campaign Architecture Engine

  Builds a layered campaign structure.

• 视觉洞察

  Visual Scope

  Analyzes competitor visuals and identifies creative direction.

• 分镜生成器

  Storyboard

  Turns scripts into production-ready advertising concepts.

• AI模特展示图

  AI Model Images

  Generates product images featuring AI models.

• 图片合成

  Image Fusion

  Combines products with relevant scenes.

• 文生图

  Text-to-Image

  Generates images in bulk from text prompts.

• 流量提纯

  Traffic Purification

  Filters out low-value traffic.

• 埋词手术刀

  Keyword Placement Scalpel

  Optimizes precise keyword placement.

• LQS

  Listing Quality Score

  A scoring framework for listing quality.

• 关键词反查

  Reverse ASIN Keyword Lookup

  Finds keywords by analyzing competitor ASINs.

• BSR 追踪

  BSR Tracking

  Tracks Best Sellers Rank trends.

• 运营自动化

  Operations Automation

  Automates and monitors operational workflows.

Semantic Engineering And COSMO

Improves intent coverage for conversational and question-led search demand.

• COSMO 技术

  COSMO Semantic Modeling

  Models intent and semantic relationships.

• Alexa for Shopping（原 Rufus）

  Amazon Alexa for Shopping (formerly Amazon Rufus)

  Covers conversational shopping-assistant scenarios on Amazon.

• 意图簇

  Intent Clusters

  Groups demand by semantic intent.

• 意图推理

  Intent Reasoning

  Infers the buyer's real motivation from a query.

• 非标表达

  Non Standard Query Expression

  Handles conversational, ambiguous, and nonstandard phrasing.

• 语义空白

  Semantic Gaps

  Identifies missing semantic coverage.

• 对话式搜索

  Conversational Search

  Adapts content for question-and-answer AI search.

• 场景化语料

  Scenario Based Corpus

  Builds a corpus around real usage scenarios.

• 索引覆盖

  Index Coverage

  Measures searchable keyword coverage.

• 埋词质量指数

  Keyword Placement Quality Index

  Scores the effectiveness of keyword placement.

• 意图分桶

  Intent Bucketing

  Groups intent by stage in the decision journey.

• 长尾精准词

  High Intent Long Tail Keywords

  Captures precise, high-conversion long-tail demand.

• 跨平台一致性

  Cross Platform Consistency

  Keeps messaging consistent across the website, social media, and communities.

• 机器对接性

  Machine Readability

  Makes content easier for search engines and AI systems to extract.

• 可匹配表达空间

  Matchable Expression Space

  Defines the range of expressions a retrieval system can match.

Advertising Architecture And Bidding Models

Aligned with Amazon Ads official terms for clearer bilingual execution.

• 8级广告架构

  8 Layer Ad Architecture

  Progresses from exploration to value optimization.

• 广告架构引擎

  Campaign Architecture Engine

  SP means Sponsored Products.

• SB 全景广告

  Sponsored Brands Architecture

  SB means Sponsored Brands.

• 自动广告组

  Automatic Targeting Campaign

  Uses Amazon automatic targeting.

• 超级关键词

  Priority High Intent Keywords

  Prioritizes keywords with strong traffic potential.

• 超级 ASIN

  Priority Target ASINs

  Prioritizes competitor products as targeting opportunities.

• 预算分配模型

  Budget Allocation Model

  Allocates budget by campaign layer.

• 竞价区间推荐

  Bid Range Recommendation

  Recommends a bid range instead of a single fixed bid.

• 瀑布式出价

  Waterfall Bidding Strategy

  Tests bids through graduated price tiers.

• 统一最高出价

  Unified Max Bid

  Controls risk with a consistent bid ceiling.

• 广告位溢价

  Placement Bid Adjustment

  Adjusts bids for Top of Search and Product Pages placements.

• 广告渗透率

  Ad Penetration Rate

  Measures advertising coverage and placement strength.

• 流量隔离管理

  Traffic Isolation Management

  Prevents traffic overlap and internal competition.

• SKAG

  Single Keyword Ad Group

  Uses one keyword per ad group.

• STAG

  Single Target Ad Group

  Uses one target per ad group.

• 冷启动加速器

  Cold Start Accelerator

  Provides a launch strategy for a new ASIN.

Growth Metrics And Data Science

Combines Amazon seller metrics with modeling terminology for execution.

• CTR 点击率

  Click Through Rate

  Measures how strongly an entry point attracts clicks.

• CVR 转化率

  Conversion Rate

  Measures how well a product page matches buyer intent.

• ACOS

  Advertising Cost Of Sales

  Measures advertising cost efficiency.

• TACOS

  Total Advertising Cost Of Sales

  Measures advertising impact across total sales.

• ROAS

  Return On Ad Spend

  Measures revenue returned for advertising spend.

• CPC

  Cost Per Click

  Measures the cost of each click.

• CPM

  Cost Per Mille

  Measures cost per thousand impressions.

• 自然单

  Organic Orders

  Orders attributed to non-advertising traffic.

• 飞轮效应

  Growth Flywheel Effect

  A reinforcing cycle of positive growth signals.

• 收录趋势

  Indexation Trend

  Tracks changes in index coverage.

• 首页黄金坑位

  Top Of Search Prime Slots

  High-value visibility positions in search results.

• A/B 测试验证

  A B Testing Validation

  Uses experiments to guide optimization.

• 时间序列建模

  Time Series Modeling

  Models and forecasts trends over time.

• 95% 置信区间

  95 Percent Confidence Interval

  Quantifies uncertainty around an estimate.

• 损失函数

  Loss Function

  Defines the optimization objective of a model.

• 泛化能力评估

  Generalization Evaluation

  Evaluates model performance across different scenarios.

• 噪声抑制

  Noise Suppression

  Reduces error and unwanted variation.

• 信息熵

  Information Entropy

  Measures information complexity.

• 概率空间

  Probability Space

  Defines the space of possible decision outcomes.

• 验证集

  Validation Set

  Provides samples for tuning a model.

• 测试集

  Test Set

  Provides samples for evaluating model generalization.

GEO Execution And Content Assets

Turns the site into a machine-readable authority hub for search and AI references.

• AI 信息中枢

  AI Information Hub

  Creates a unified knowledge entry point on the official website.

• 内容活水

  Content Freshness Loop

  Keeps content continuously updated and improved.

• 信源知识库

  Source Of Truth Knowledge Base

  Preserves authoritative source material.

• 权威内容矩阵

  Authority Content Matrix

  Builds comprehensive topic coverage.

• 数据化案例库

  Data Driven Case Library

  Creates evidence-backed case-study assets.

• 社区口碑建设

  Community Reputation Building

  Builds positive credibility across forums and social channels.

• UGC 内容引导

  UGC Content Guidance

  Coordinates and guides user-generated content.

• 易提取

  Easy To Extract

  Uses structured, machine-readable expression.

• 高信息精细化

  High Information Density

  Increases the likelihood that content will be cited.

• 跨平台和谐

  Cross Platform Harmonization

  Keeps terminology consistent across platforms.

• 实施时间表

  Execution Timeline

  Supports phased rollout and review.

Reference Sources

• Amazon Ads Glossary
• Amazon Seller Glossary
• Amazon Ads API Reporting Terms