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Campaign Architecture Engine

Import 3 core SP reports and generate an 8-level executable structure.

This tool follows the 5-step detail flow used in Satlis Web: set ad metrics, import Advertised Product report, import Search Term report, import Placement report, and generate the architecture output. The goal is to convert analysis into execution.

When To Use

Use this workflow when you need a structured SP plan across multiple ASINs with clear keyword/ASIN tiers, bid ranges, and budget distribution.

It is designed to turn historical performance into a next-round campaign structure proposal.

Workflow

The detail page uses a 5-step guided flow with clickable steps and a right-side workflow console.

  1. 1

    Step 1: Set Ad Metrics

    Define target ACoS and key segmentation thresholds first.

  2. 2

    Step 2: Import Advertised Product Report

    Build product-level traffic and conversion baselines.

  3. 3

    Step 3: Import Search Term Report

    Add keyword-level performance data for structure planning.

  4. 4

    Step 4: Import Placement Report

    Add placement-level performance for bid and budget recommendations.

  5. 5

    Step 5: Generate Campaign Architecture

    Produce 8-level structure output and drill down into ASIN-level plans.

The more complete your first 4 steps are, the more stable your segmentation and budget guidance will be.

Deliverables

You get launch-ready structure outputs, not just reporting views.

  • ASIN-level 8-level architecture recommendations
  • Keyword and ASIN tiering outputs (high-potential, low-efficiency, etc.)
  • Bid ranges and budget guidance based on historical performance

Best Practices

Roll out in batches and review in cycles. Avoid replacing everything at once.

Validate high-priority tiers first, then expand into longer-tail tiers.

  • Keep marketplace, date window, and report definitions consistent
  • Track ACoS, orders, and budget burn rate after launch
  • Pair with target/negative keyword workflows for continuous optimization