COSMO Keywords Guide
COSMO Keywords helps you review competitor listings, improve listing copy, expand Search Terms, and structure campaign groups. It organizes keyword opportunities around the current title, category, brand, attributes, buyer demand, price, rating, reviews, and page content.
Use it when you need to answer “what terms should this ASIN be built around?”, “which terms belong in title or bullets?”, and “which terms are worth testing in ads?”
- Select marketplace, language, and currency, then keep the Amazon storefront aligned.
- Enter one ASIN or product URL.
- Satlis organizes keyword results around the current ASIN.
- Start with A+ and A terms, then review type, relevance, suggested placement, and use case.
Best use cases
- Break down a competitor listing and find terms worth reviewing for title, bullets, and Search Terms.
- Build an initial keyword pool for a new product, separated into core terms, attribute terms, precise long-tail terms, and ad-test terms.
- Map color, size, material, specification, and style expressions to the right copy position or campaign group.
- Find long-tail terms suitable for small-budget exact or phrase-match tests.
Why these terms deserve attention
Keyword relevance is not decided by title text alone. Category, brand, color and size attributes, price band, ratings, reviews, 30-day buyer demand, and page content all affect whether a term is worth attention.
Results are grouped into seller-ready types and include suggested placements and use cases, so you can decide what belongs in title, bullets, Search Terms, keyword pools, or ad tests.
How to read results
- Relevance: a 0-100 score. Higher scores should be handled first. Start with A+ and A terms.
- Type: core terms fit title and primary ad groups; attribute terms fit color, size, material, and specification expressions; precise long-tail terms fit bullets, Search Terms, and exact-match tests.
- Suggested placement: where the term is more useful, such as title, bullets, Search Terms, ads, or brand defense.
- Use case: how to use the term, such as copy optimization, keyword pool expansion, campaign grouping, or small-budget testing.
How to use it for decisions
- Put A+ and A core terms into the priority list for title, bullets, and Search Terms.
- Map attribute terms to the right color, size, material, specification, or style expression to avoid mismatch.
- Test ad-test terms in batches by relevance, starting with smaller budgets.
- Avoid putting weakly related terms directly into the main campaign group.
Why results can differ from other reverse lookups
- This tool analyzes the current visible page information in real time. It is best for current listing copy, variation, and buyer-demand keyword opportunities.
- If title, images, variations, or promotions just changed, refresh the Amazon detail page and run the check again.
- Marketplace, language, currency, and delivery location can change what Amazon shows, so keep the storefront aligned with the tool.